Switcheroo Logo
Switcheroo Rebrand

Unpacking Our New Rebrand

Once upon a time, in the wild digital expanse, a platform named Switcheroo.co.uk sprang into existence.

It dared to throw down the gauntlet to the status quo, gallantly guiding households through the daunting maze of utilities to the promised land of cost-effective solutions. It became the “Indiana Jones” of energy, mobile, insurance, and mortgage rates, without the rolling boulders and booby traps, of course! Switcheroo has been a dazzling lighthouse in the stormy sea of rates and tariffs, guiding users to the ‘Island of Savings.’

But like any good adventurer, we knew standing still wasn’t an option. We had to evolve, grow and keep innovating. So, hold on to your hats because we’re thrilled to introduce you to Switcheroo 2.0 – bigger, better, and brighter than ever!

Our journey of transformation begins with a sleek new logo that embodies our dedication to moving forward. Our beloved mascot, Roo, has decided to change up his wardrobe, donning a vibrant orange that symbolises our boldness, our passion, and our promise to help you score the best deals.

But guess what? Roo’s not alone on this adventure! Joining him is none other than TV’s smartest man, Mark Labbett. As our brand ambassador, Mark is the ‘Sherlock Holmes’ of savings, exemplifying our dedication to smart strategies and never giving up on the hunt for the best deals.

Our promise to you, dear users, goes beyond a snazzy makeover. We’ve jazzed up our customer journey pages, aligning them with our fresh and funky new brand colours.

Every page now pops with our signature orange, promising an interactive, engaging, and most importantly, fun experience. This isn’t just a facelift – it’s a pledge to make every interaction you have with our platform smoother than a jazz saxophone solo. But wait, there’s more!

We know that businesses, from small start-ups to large corporations, face their unique ‘dragons’ when managing utilities. We’ve donned our shining armour to help you slay these beasts by introducing a range of shiny new brand assets, distinguished by a suave light blue. This is our vow to help your business thrive with tailored solutions that save you time, resources, and most importantly, cash!

Our transformation is more than just a new coat of paint. It’s a reflection of our core values – transparency, integrity, and respect for user privacy.

As we embark on this exciting new chapter, we pledge to uphold these values with more gusto than So, what does the future hold? We see a world where Switcheroo is more than just a platform.

We want to be a part of your family, your business, your savings journey. We want to be the faithful sidekick helping you make smart decisions, save money, and protect your privacy.

So, are you ready for a fun-filled adventure through the digital desert of deals? Hop on board, and let’s continue our journey towards better savings, together. After all, at Switcheroo, we believe that the journey is just as important, and just as fun, as the destination!