BT TV Relaunch: 6 Smart Checks to Avoid a Mistake

What is the BT TV relaunch on 15 October?

BT TV is coming back. The BT TV relaunch lands on 15 October 2026, when BT brings its pay TV service back under the BT TV name, pulling TV, streaming apps and premium content into one place alongside its broadband and mobile. BT retired the BT TV brand when it completed the move to EE TV in December 2023, so this is a return after close to three years.

The useful thing to know is that you do not have to wait for a price. BT already publishes what its TV packs cost on its own site, and the packs run on 24 month contracts with a built in annual rise. So the BT TV relaunch is not a mystery you need to sit out. It is a product you can price today.

Here is the bit that matters for your wallet. TV extras are one of the places a broadband bill can quietly grow. The Do-Nothing Default says you will glance at the launch, shrug, and let whatever lands on your account stay there. Before the BT TV relaunch lands, a few minutes of checking costs nothing.

How much does BT TV cost?

BT lists five TV packs on its own packages page, all on 24 month contracts with £0 upfront for activation and equipment delivery.

• Entertainment, £15 a month.
• Entertainment Plus, £19 a month.
• Sport, £5 a month for three months, then £27 a month.
• Sport Plus, £30 a month for three months, then £55 a month.
• Full Works, £88 a month.

The two sport packs are the ones to read twice. A £5 headline that becomes £27 in month four is a difference of £22 a month, and on a 24 month term the introductory saving is three months while the full price runs for twenty one. Work out what you are agreeing to over the whole contract, not what you pay in January.

These prices sit on top of your broadband, not instead of it. TV is an add on to a BT broadband line, so the figure that matters is your combined monthly bill once both are running at full price.

What happens to the price after you sign?

BT applies a fixed annual increase. On 31 March each year the monthly price goes up by £2 for TV plans and £4 for broadband plans. BT publishes the resulting figures pack by pack, so Entertainment is £15 now, £17 from 31 March 2027 and £19 from 31 March 2028. Full Works runs £88, then £90, then £92 on the same dates.

That is exactly what the rules require. Since 17 January 2025, Ofcom has banned inflation linked and percentage based mid contract price rises in new phone, broadband and pay TV contracts. Any rise has to be set out in pounds and pence, prominently and at the point of sale, with the date it applies. BT is complying, which means the numbers are there to be read before you commit rather than discovered later. Our guide to broadband contract change rights covers what you can do if a provider changes the deal.

Across a 24 month term starting now, a TV pack will take two of those March increases. Add £4 a month to where you started and you have the honest end of contract figure.

What is the difference between the BT TV Box Pro and Box Edge?

The BT TV relaunch comes with two boxes. The BT TV Box Pro combines streaming with the ability to pause and rewind live TV and to record, with room for over 600 hours of recordings. When BT launched the Box Pro in June 2021 it specified 4K HDR, Dolby Atmos and 1TB of storage, with four tuners so you can record three programmes while watching a fourth. Those specifications come from that 2021 announcement rather than the relaunch, and the picture and sound features only matter if your telly and sound system can use them.

The BT TV Box Edge is the compact one. It strips out the recording features and is built for on demand and catch up viewing.

Which one suits you comes down to a dull question: do you actually record telly? Paying for recording space you never use is exactly the sort of spend worth avoiding. If you tape the football or a weekend drama binge, the Pro’s recording space is the whole point. BT has not published a separate charge for either box, and lists £0 upfront on its TV packs, so ask which box your pack includes and whether that is a choice or a given.

What does the BT TV relaunch mean if you already have EE TV?

This depends on who supplies your broadband, and the distinction is easy to miss. BT’s own help page is addressed to BT broadband customers: for them, EE TV becomes BT TV on 15 October, and BT says the service, recordings and monthly price stay the same. If you are an EE customer, you keep EE TV. The rebrand is not coming to you.

For BT broadband customers watching through a TV box, there is nothing to do. Settings, devices, scheduled recordings, purchases and rentals all move across on their own. The box’s indicator light changes from aqua to blue and the EE TV Store becomes the BT TV Store.

If you watch through the EE TV app, you do have a job. BT says app users need to move to the new BT TV app, following the prompts on screen. The catch worth knowing in advance: BT says the EE TV app will no longer be supported on Apple TV devices after the changeover. If an Apple TV box is how you watch, check what you are moving to before 15 October rather than finding out on the night.

Beyond that, do not cancel in a panic, and do not assume a rebrand is a reason to renegotiate on the spot. Do check your first bill after 15 October and make sure the TV line looks like the one before. If the amount or the wording changes, ask BT why, and ask for the answer in writing. It is also a fair moment to look at your whole bundle in one go rather than judging each bill alone. Our guide to broadband TV bundles shows how to do that sum.

Which checks should you make before adding BT TV to your broadband?

Roo would say no worries, mate. The realist in us says tick these off first, then press play.

• The price after the intro period. On the sport packs that is £27 or £55 a month from month four. Budget for that number, not the headline.
• The whole term. TV packs run 24 months, so check whether that lines up with your broadband term. Mismatched end dates can leave you paying for something you no longer want.
• The March rise. £2 a month on TV and £4 on broadband, every 31 March. Over a two year term you will meet it twice.
• The box. Confirm which box comes with your pack, and whether you need the Pro’s recording at all.
• The way out. Ask what leaving early costs, for broadband and TV separately. Our broadband exit fees guide explains how those charges work.
• The alternative. Price your broadband without TV, and price the streaming apps you already pay for. Then compare the two totals.

Whatever you decide about the BT TV relaunch, doing that sum takes a few minutes. Fixing a mistake after you have signed takes a lot longer. If your broadband is the part that needs a rethink, comparing deals is the quick fix.

Compare broadband deals

Frequently asked questions about the BT TV relaunch

Sources

• BT newsroom, BT TV announcement. The 15 October 2026 relaunch, and the Box Pro and Box Edge split including the 600 hours of recordings.
• BT, TV and broadband packages. The pack prices, the 24 month terms, the £0 upfront cost and the £2 and £4 increases on 31 March each year.
• BT help, EE TV is changing to BT TV for BT Broadband customers. That the change applies to BT broadband customers, that service, recordings and price stay the same, and that the EE TV app will not be supported on Apple TV after the changeover.
• BT newsroom, BT TV Box Pro, 4 June 2021. The Box Pro’s 4K HDR, Dolby Atmos, 1TB storage and four tuners.
• Ofcom, ban on inflation linked mid contract price rises. That the rules apply from 17 January 2025 to phone, broadband and pay TV contracts, and require pounds and pence figures at the point of sale.
• ISPreview, BT set to relaunch UK pay TV service on 15th October. Context on the relaunch and the state of BT’s consumer brand revival.

Checked 2 October 2026.