What is the Hey Broadband Black Friday deal?
Hey Broadband has cut the price of its top full fibre plan, Gigafast 900, to £23 a month until April 2027. The offer runs until 6 December 2026, and it comes with a 24 month contract.
The headline price is the bit everyone remembers. The price steps are the bit nobody reads, and on a 24 month contract they are the bit that decides what you actually pay. So let us read them.
According to Hey Broadband’s own website, the 900Mbps plan runs at the same speed for downloads and uploads. There is no set up fee, and the router and standard installation are included. The provider describes those as worth over £150.
One claim is worth pausing on. Hey Broadband labels the deal as a saving of £20 a month, against the £43 standard price shown on its site. ISPreview, which reported the offer on 9 November 2026, says the same package was previously being sold at £35 a month, and that the advertised saving “isn’t quite accurate” as a result. Measured against what the plan was actually selling for, the cut is nearer £12 a month than £20.
Key takeaways
- Gigafast 900 is £23 a month until April 2027, then £25, then £27 from April 2028.
- Megafast 400 is £20 a month at first, and Superfast 150 is £23 a month.
- All three plans run for 24 months, so the price steps land inside your contract.
- The Black Friday offers end on 6 December 2026.
How much will Hey Broadband cost after April?
The price goes up by £2 a month each April, and Hey Broadband sets those rises out in advance. On the 900Mbps plan that means £23 until April 2027, £25 from April 2027 and £27 from April 2028.
The other two plans follow the same pattern, according to the Hey Broadband website. Megafast 400 starts at £20 a month, then £22, then £24. Superfast 150 starts at £23, then £25, then £27.
What you pay in total over 24 months depends on when you sign up, because the April rise lands at a different point in your contract. Someone joining in December gets four months at the lowest price. Someone joining in March gets one.
None of this is hidden, and that is worth saying plainly. Ofcom banned mid contract price rises linked to unknown future inflation rates, with the rules coming into force on 17 January 2025. Any rise written into a new contract has to be set out in pounds and pence, prominently and transparently, at the point of sale, and the provider has to be clear about when it will happen. Hey Broadband’s April steps are exactly that sort of rise.
Where a contract still allows a rise that is not specified up front, Ofcom says you must get 30 days’ notice and the right to exit penalty free. If you are comparing this deal with an older plan you already hold, the way each one rises can be quite different. Our guide to broadband mid-contract price rises explains what your contract can and cannot do.
Where does Hey Broadband sell its full fibre?
Hey Broadband sells over the F&W Networks full fibre network, which ISPreview describes as covering the South East of England. So this is not a deal everyone in Britain can take up.
ISPreview reports that the network is said to cover over 410,000 premises, although recent estimates put the number ready for service closer to 300,000. Whatever the exact figure, the only way to know is to check your own address on the Hey Broadband website.
If you are not in the area, the Black Friday broadband picture is wider than one provider. We have a separate piece on what to check on the big Black Friday broadband deals.
What should you check before you sign up to Hey Broadband?
Start with whether your address can get it. Then look at the price you will pay in year two, not just the price you pay this winter. A cheap first year is a good start, but you are signing for 24 months.
Here is a short list worth running through before you press the button:
- Check the full price steps on the plan you want, in pounds and pence.
- Work out roughly what you would pay across the whole 24 months, using your own start date.
- Read the checkout terms for what leaving early would cost, so there are no surprises.
- Check what speed you really need. Plenty of homes will not need 900Mbps, and a cheaper plan may do the job.
The Hey Broadband website also says you can get a £100 bill credit if you use One Touch Switch in the checkout. That applies to 24 month contracts only. One Touch Switch is the system that lets your new provider arrange the move for you, so you do not need to call your old one to cancel.
On speed, the deal is a fair example of why the biggest plan is not always the best buy. Superfast 150 costs £23 a month at the start, the same headline price as the 900Mbps plan, and it carries the same £23, £25, £27 ladder. So the £23 figure on its own tells you very little about which is the better value for your home.
If you are comparing it with Three or other providers that start low and step up, our piece on why a starting price will not last covers the same habit. Full fibre is also worth understanding before you commit, and our full fibre upgrade guide walks through it.
To see what else is on offer at your address, you can run a comparison. It takes a couple of minutes, and Roo has done the boring bit.
Frequently asked questions about Hey Broadband
- How much is the Hey Broadband Black Friday deal?
- The Gigafast 900 plan is £23 a month until April 2027, then £25 a month from April 2027 and £27 a month from April 2028. The offer ends on 6 December 2026.
- Is the advertised £20 a month saving accurate?
- Not against the price the plan was actually selling at. Hey Broadband shows the saving against a £43 standard price, but ISPreview says the same package was previously sold at £35 a month, which makes the real cut nearer £12.
- Does Hey Broadband put its prices up every year?
- Yes. According to its website, the monthly price goes up by £2 each April, and the rises are shown in advance for each plan.
- Is Hey Broadband available everywhere?
- No. ISPreview describes the network it uses as covering the South East of England, so check your address first.
Sources
- Hey Broadband plans page. The page carries no published or last updated line. Source of the three plans and their April 2027 and April 2028 price steps, the £43 standard price and £20 saving label, the 24 month term, the no set up fee and free router and standard installation worth over £150, the 6 December offer end and the £100 One Touch Switch bill credit.
- ISPreview: Hey! Broadband discounts 900Mbps plan to £23 for Black Friday, published 9 November 2026. Source of the £35 previous price, the point that the advertised saving is not quite accurate, the £2 April rise, the 6 December 2026 end date and the F&W Networks coverage figures of over 410,000 premises and closer to 300,000 ready for service.
- Ofcom: Protecting consumers from uncertain and volatile inflation, published 17 January 2025. Source of the ban on inflation linked mid contract rises, the pounds and pence requirement at the point of sale, and the 30 days’ notice and penalty free exit where a rise is unspecified.
Checked 10 November 2026.
